Contact Us (But, Not Really)
While on a six-hour drive home from Louisiana last week, I received an alert on my phone that the security cameras at our home were offline.
That’s not especially odd, as we live in an area that seems to have the power flicker or go out anytime the wind blows just a little.
After 15 minutes or so, the cameras had not come back online.
I texted my neighbor to see if there was an issue, and he told me the power hadn’t gone out, but the fiber-optic internet provider in our neighborhood was down.
My wife then got a message that the internet was down but should be restored within 24 hours.
I laughed and asked if she had misread that.
Seriously? Was there a hurricane I missed?
Instantly giving a generic 24-hour repair estimate seemed…well…almost disrespectful.
We arrived home and were reminded of how many things we rely on high-speed internet for.
Sure, we were able to get by using our smartphones, and these really were first-world problems.
But it was what I would call the incompetent messaging of this nationally known provider that got under my skin.
After half a day or so, and still with no service, I poked around the app and then their website trying to find a phone number.
I just wanted to hear a human tell me what was actually going on.
While that may make me sound like a Boomer (I’m actually not, but Boomer-adjacent), I always feel more confident that a problem is being addressed when a human explains things to me.
It was obvious that the last thing this company wanted to make easy was actually talking to someone.
And their AI-powered “live chat” was infuriatingly generic and not helpful at all.
I’m always bemused when a company’s “contact us” function only proves that they’d really rather you didn’t.
Twelve hours into the outage, neighbors started texting links and asking each other what they knew about other internet providers.
I was reminded of something I’ve preached to bankers for ages.
Most customers don’t expect perfection. But they do expect responsiveness and courtesy.
It’s when things don’t go quite right that people (and companies) tend to show you how much they respect you.
How easy are you and your team to reach when a customer reaches out to you?







