Not Above Borrowing
My wife and I like to drive around expensive neighborhoods to see what the other half is up to.
Whether it’s landscaping or decorating around the holidays, there are usually ideas we consider borrowing for our own humble abode.
On a recent visit to Dallas, the hotel I stayed in was adjacent to some of the more expensive neighborhoods in the area.
I took a long walk and, sure enough, I saw a few creative things done on front lawns and porches that had me taking pictures.
It wasn’t that these were especially unique or extravagant features, but seeing them in person creates confidence that we could do something similar.
Openly looking for ideas to borrow got me thinking of a great comment I heard the CEO of one of the 10 largest banks in America make within the last year.
I was fortunate enough to be in the audience for a relatively small “fireside chat” he participated in.
During that chat, he chuckled and said that while his organization has thousands of talented and creative people, they are not above copying someone else’s great idea.
He said, “Hey, we have no pride in authorship when we see an idea or practice that just makes a lot of sense.”
He explained that they clearly could not use anything that is trademarked or copyrighted.
But he understood that even great ideas are easier to find than they are to execute.
Most organizations already have more good ideas than they can realistically implement.
The challenge isn't finding them.
It's choosing a few and executing them consistently.
Many years ago, I encouraged folks to come to meetings ready to describe a service experience, or gesture, or even advertisement that impressed them.
They were then encouraged to explain why it made an impression and suggest what their team could do to similarly impress others.
Almost without fail, there would be actionable new ideas that came from those chats.
Other times, the examples solidified some of the current best practices of the team.
At a minimum, folks openly discussed how they could deliver better experiences and elicit stronger emotions with customers.
Sometimes the next great idea for your bank isn't waiting in a strategic planning session.
It may already be working somewhere else.
You just have to be willing to find… and refine… it.







